From Seed to Screen: FarmQA's Vision for the Future of Ag Tech
Howard Dahl
Founder, FarmQA
Back in the 1980s, a wave of innovation swept through agriculture. Many of us in the industry, myself included, were captivated by the potential of precision farming – the ability to apply the right product, in the right place, at the right time. Passionate about the possibilities, we bought a soil sampling company, but the technology to achieve the “precision” dream was still in its early stages.
Fast forward to 1994, and I was fortunate to be involved in the development of the first air seeder with variable-rate fertilizer placement. This was a pivotal moment, providing a glimpse of the future and a concrete step towards the vision we all shared. Few things were more exciting than to see that first prototype accomplish that task.
A Decade Later: A Disconnect Between Vision and Reality
A decade ago, while preparing for a presentation on available tools for precision farming, I was struck by a sobering realization. Despite these early advancements, agriculture remained one of the least digitized industries. An oft-cited McKinsey report at the time said that out of 24 industries, agriculture was the least advanced with digital tools. This disconnect between vision and reality fueled the creation of FarmQA. Fast forward again to today and FarmQA is helping bring about some of the early aspirations we had regarding precision farming.
Listening to the Needs, Building for the Future
From day one, FarmQA's mission has been simple – empower agronomists to serve their growers better. We listened intently, and the response was overwhelming. Since its founding in 2015, FarmQA grew from managing two million acres to over 21 million. We can manage virtually any crop with digital tools that allow advisers to assist growers in making timely, wise recommendations and more acres than they have ever done before.
This growth is a testament to the power of our digital tools, but it's just the beginning. The future of agriculture demands innovation, and FarmQA is at the forefront.
Beyond the Present: FarmQA's Future-Proof Approach
Over thirty years ago, Al McQuinn, founder of Ag-Chem Equipment Co., envisioned the SOILECTION process. This innovative approach aimed to provide tools for the precise application of multiple fertilizers simultaneously, directly addressing a crop's specific needs. McQuinn's vision laid the groundwork for today's variable-rate application techniques.
While his dream wasn't fully realized at the time, FarmQA is bringing that vision closer to reality. With the power of digital tools, we're enabling a level of precision akin to a doctor's diagnosis. Our platform empowers agronomists to analyze data, identify crop needs, and recommend the optimal application of resources – just like a doctor prescribes the right treatment.
But we don't just offer solutions for today's challenges; we're building tools for the future. FarmQA's platform is designed to evolve alongside Ag Tech advancements. Here's how we're shaping the future:
- Harnessing the Power of Data: Our platform leverages advanced data analytics (and soon will harness AI) to unlock deeper insights from field data. This allows for real-time decision-making and proactive management.
- Embracing Integration: FarmQA integrates seamlessly with next-generation sensors and software, ensuring your platform stays at the cutting edge of technology. This includes integration with WeatherX, John Deere Op Center, Davis weather stations, and more.
- Building for Sustainability: Our tools empower agronomists to optimize resource use and promote soil health, fostering a more sustainable future for agriculture.
FarmQA: Your Trusted Partner in the Ag Tech Revolution
I have learned in my many years in agricultural innovation that there is no substitute for word of mouth and 42% of our new customers come from word of mouth. It takes time to build something special. That goes for a great cathedral, a great product, or a great company. When you listen well to your customers you also know how to improve on what you are already doing that is successful. You can never rest on what you have done in the past but must continue pursuing excellence.
For those of you who are already customers, what can we do to make your life better? For those of you who are considering our products, we simply ask you to give us a chance to become your trusted partner.
In my experience, all the great leaders in our agricultural industry know that the most important quality to win long-term is to be a trusted adviser by doing the right thing for their customer. It remains simple: the right product at the right time in the right amount. It is always about trust.
The Future of Ag - Cultivate 2024
If you’re in Fargo for AgWeek this month, I hope you’ll join me, Barry Batcheller and Mary Snapp at Cultivate on June 13th for the Future of Ag panel discussion.